The modern digital giclee process is a very cost effective method for the self publishing artist with prints being printed one at a time (or more) as sales are made, thus ensuring that the individual print cost is covered each time.
Advantages are that you do not need to maintain expensive stock inventory, there is little wastage and there will be a consistency in print editions from start to finish. While the unit price of each physical copy printed is higher than with offset printing, the average cost is lower for very small print runs, because setup costs are much higher for offset printing with no guarantee of selling all prints produced.
How does it work?
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